Previous client
Masterflow Plumbing
We built Masterflow Plumbing’s original website and carried out extensive SEO work during a previous client engagement. The work covered the public site, its service and location pages, and the system used to publish and check updates.
- Website design and development
- Local search and technical SEO
- Publishing and release verification
A website built around plumbing work
The original homepage used navy backgrounds, large white headings and red contact buttons. The opening screen named the plumbing service and location, with company-van imagery behind the text and a worksite photograph alongside it.
Navigation connected residential services, commercial work, service areas, reviews, financing, the FAQ and contact information. Calling and requesting service were separate actions in the opening screen.
Service, location and editorial pages
We built a publishing system for service pages, city pages, commercial plumbing pages and articles. Shared templates supplied page titles, descriptions, canonical references and structured data alongside the page content.
Sitemaps grouped services, locations, commercial pages and articles. The generator applied explicit indexing rules when selecting pages for those sitemaps.
Checks before each release
The build checked internal links, metadata, structured data, duplication risk and sitemap consistency before writing the page files. Service and market information fed the generated pages through a shared source model.
Versioned releases preserved the published files and a record of live URL checks. That process let us compare a change with the intended page structure and inspect what had been served.
